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Generational Change and its Impact on Event and Hospitality Professionals

January 30 @ 11:00 am - 2:00 pm EST

Session Details:
David Coletto (CEO) will deliver an interactive presentation featuring original research and
insights about generational change and its impact on the conference and hospitality industry and
consumer behavior.

Learner Outcomes:
• Explore the unique perspectives of each generation working today and how they value
the meetings/conventions industry
• Identify content and marketing best practices that appeal across generations to attract
them to your conference, venue, product
• Provide specific action items to increase your engagement with audience, customers and
prospects online and in person


Registration/Networking: 11:00am – 12:00pm

Buffet Lunch/Session: 12:00pm – 2:00pm

Site Tour of The Sheraton Ottawa Hotel: 2:00PM

Speaker: David Coletto, CEO, Abacus Data

Abacus Data portraits in Ottawa July 6, 2018. Photograph by Blair Gable

David Coletto is CEO and a founding partner of Abacus Data a full-service market research and strategy firm based in Ottawa. With over a decade of experience in the industry, David and his partners founded Abacus over 8 years ago, and since then it has grown into one of Canada’s most respected market research firms.

David has worked with a range of organizations including the Shaw Communication, the Canadian Bankers Association, the Bank of Canada, Food & Consumer Products Canada, the CBC, the Canadian Pharmacists Association, Equal Voice, and the Dairy Farmers of Canada. He’s also one of Canada’s leading experts on generational change and millennials regularly invited to speak to groups across Canada.

He’s a foodie, a Gentle Explorer, and a political junkie who loves exploring why people think and act they way they do.

He earned a PhD in Political Science from the University of Calgary in 2010 and has a BPAPM and MA from Carleton University. He is also an adjunct professor at Carleton University.

This event is sponsored by:




January 30
11:00 am - 2:00 pm


Sheraton Ottawa Hotel
150 Albert Street
Ottawa, ON K1P 5G2
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Canada East PCMAGenerational Change and its Impact on Event and Hospitality Professionals