November 18-20, 2018
Fairmont Empress Hotel and the Victoria Conference Centre, Victoria, BC

About the Canadian Innovation Conference

The PCMA CIC, powered by the PCMA Canada East Chapter, is designed to meet the needs of meeting and event professionals and suppliers whose organizations are engaged in providing services related to the conduct and operation of meetings, conventions, seminars, exhibits and trade shows.

Experience the high caliber of educational content that PCMA is renowned for in an environment customized to the Canadian market. You can earn up to 12 Clock Hours of Continuing Education and expand your peer network as you invest your time in attending this 2 1/2 day conference.

Here is why you should attend:

  • Receive innovative and superior Canadian-focused education
  • Earn CEU credits toward your designation
  • Connect with Canadian industry decision-makers
  • Learn about the latest technology trends to increase efficiency and productivity within your organization
  • Create lasting connections in a smaller, more intimate environment


Future Sites:

  • November 17-19, 2019 – Quebec City Convention Centre and the Hilton Québec, Quebec City, PQ
  • November 22-24, 2020 – Shaw Conference Centre, the Westin Edmonton and the Chateau Lacombe Hotel, Edmonton, Alberta
  • November 21-23, 2021 – Scotiabank Convention Centre, the Marriott on the Falls and the Marriott Fallsview, Niagara Falls, Ontario

A look back at CIC17!

The PCMA Canada East Chapter’s 5th Anniversary Canadian Innovation Conference is true to its name! Each year, the committee sets out to think outside the box when creating the next experience. We envisioned a wholesome conference, one that engaged the mind, body and soul and invigorated you to get the edge.

With this goal in mind, PCMA Canada East CIC 2017 delivered a highly educational program, with lots of time to network, plenty of food, all with the backdrop of the magnificent Niagara Falls.

Pictures from CIC17 are now available

Click here to access the online gallery

Who should attend?

More than 400 meeting and event professionals from across Canada, among them

  • Canadian Association Professionals and Association Professionals that do business in Canada – executives, event managers, marketing experts
  • Canadian Corporate Planners and Corporate Planners that do business in Canada
  • Event Suppliers who work with a Canadian market

To receive email updates about the conference: contact

201​7 Registration Fees

Conference Fee Category Early Bird

(before September 8, 2017 11:59pm)

Regular Fee

(after September 9, 201​7 midnight)

Professional Planner Member $175 $325
Professional Planner Non-member* $515 $​665
Supplier Member $325 $475
Supplier Non-member* $825 $​975
Faculty $175 $175
Student Member/Non-Member $175 $175
Community Service Event

Fun Run





Full Spouse/Partner ++ $275 $275
Sunday Opening Reception –additional tickets $80 $80
Tuesday Banquet –additional tickets $100 $100


*SPECIAL: the Non-member 201​7 Conference Rates include a 1-year PCMA membership for First-time Members only.

++A Full Spouse/Partner Registration includes a ticket to the Welcome Reception, Closing Party and 2 Lunches. Does not include any educational sessions including the Keynote Presentations

All fees are in Canadian Dollars and subject to 1​3% HST

Cancellations will only be accepted in writing and must be sent to the PCMA Canada East Chapter Administrator at A $50 CDN cancellation fee will apply if postmarked by September 8, 2017. No request for refunds will be accepted after September 8, 2017. Registrations can be transferred at any time, however PCMA Memberships cannot be transferred for non-members.

Should you have any questions please contact

Online Registration is Sponsored By:

201​7 Supplier Pick Up Challenge


Are you up for the Challenge? Looking for an innovative way to connect with clients?

Invite them to be your guest at an outstanding experiential conference where they can receive CEU credits for participating in a variety of interactive educational sessions!

We are inviting you to participate in the 2017 Canadian Innovation Conference Supplier Challenge.

How to participate:

1) Indicate your interest in inviting planners to attend the 2017 Canadian Innovation Conference by contacting the Canada East Chapter Secretariat

2) You will receive an email with a discount code to provide to planners you wish to invite for them to use when registering (this code will help us track your involvement)

3) You can also find planners that have expressed an interest by contacting the Chapter Secretariat

What do you get?

For every client you register for the CIC conference, your name will be entered into a draw.

  1. If you sponsor a planner’s registration, you will receive 1 ballot per planner
  2. If you sponsor a planner’s registration AND accommodation, you will receive 2 ballots per planner
  3. If you sponsor a planner’s registration, accommodation AND transportation, you will receive 3 ballots per planner

What’s the prize?

  1. All suppliers who participate in the Supplier Challenge will enjoy direct networking time with your sponsored planners during the Tuesday luncheon – we’ll assign reserved seating for you and those you sponsor.
  2. All suppliers who participate will be listed on the 2017 Canadian Innovation Conference website for all members to see along with a stage mention during the 2017 CIC Tuesday luncheon.
  3. The winner of the draw will receive additional recognition at the PCMA Canada East Chapter level during the 2018 calendar year. The winner’s logo will appear in every Chapter e-newsletter and will be posted on the PCMA Canada East Chapter website as the winner of the Supplier Challenge for the entire year.

Deadline: To be eligible for the draw, all planners must be registered by October 27, 2017

The challenge is on!  The winner will be announced during the Tuesday Luncheon at the conference.


If you are interested in attending the PCMA Canada East Chapter’s 2017 Canadian Innovation Conference and were hoping to be invited by a supplier, please submit your name to the Canada East Chapter Secretariat.

All suppliers interested in hosting a planner will have access to this list; however, signing up to this list is not a guarantee that you will be invited.

The deadline that suppliers will have to register planners is October 27, 2017. If a supplier has not selected your name, we will honour the early bird rate to you for a maximum of 5 business days after this deadline (November 3, 2017) should you wish to register on your own.

If you have any questions please do not hesitate to contact the chapter secretariat at

The EmCee: Danny Hooper

Danny Hooper is enjoying a remarkable ride. Born in Edmonton and raised on a cattle ranch near the tiny hamlet of Tomahawk, Alberta, Danny knew at an early age that his passion was in the entertainment world. In the decades since, he has parlayed his unique personality and off-beat sense of humour into an award-winning career and thousands of on-stage performances as a recording artist, motivational speaker, comedic emcee, and celebrity benefit auctioneer.

Opening Keynote: Dr. Brynn L. Winegard

Award-winning professor and expert in business-brain sciences

The Brain Science of Engagement and Influence: Creating Impactful Events

The human brain controls everything about how we each perceive, receive, process, think, react, relate, engage with, and understand all of our experiences. The experiences that we remember, that stick with us, that take on meaning for us, and are ultimately impactful in our lives have something in common: they activate our brains on multiple levels, specifically, the emotional, social, and subconscious levels.

Educators, corporate meeting planners, and event organizers strive to serve a constituency, organization, or group by curating content that will be impactful, meaningful, educational, informative, advancing in the hopes that people will walk away inspired, determined, and ready to tackle their next big project. The challenge often is, however, that sometimes these experiences don’t always tickle the right parts of their audiences’ brains—we need to ensure the right parts of the brain are activated (and the wrong parts aren’t) in order that participants can experience maximum learning and enjoyment.

Dr. Brynn Winegard will walk audiences through how the brain really functions, especially as it relates to influence, engagement, and impact by dispelling some of the common myths and exciting audiences with new and neat brain facts, as well as cutting-edge research.

This custom program combines insights from Dr. Winegard’s top keynotes and will highlight the importance of activating the subconscious, social, and emotional brains, especially in the meetings and events industry, so that PCMA audience members will feel better equipped to plan and curate more engaging, influencing, impactful event experiences.

Dr. Winegard unites disparate audiences by delving into something we all have and require a better understanding of—our human brain! Through a fast-paced, practical, and insight-rich program, you will leave with a better understanding of the human brain and how it functions: ready to newly engage, educate, influence, and entertain your audiences.

Monday Keynote Showcase

Back by popular demand, join us in the morning general session where we offer you a taste of three awesome keynote presentations. Three great speakers each giving a mini version or taste, if you will, of what their full keynote sessions include. After the morning break, you will have the opportunity to choose one of the three that suits your needs and then following lunch you can choose a second speaker to deliver their full keynote for your edification and enjoyment.

Stuart Knight

Award winning entrepreneur, critically acclaimed author, and hit producer.

Four Conversations for Success

How do you feel when the guy behind the counter remembers your name? Why do people work hard for some managers and not others? Do your clients look forward to seeing you? What do you know about your customers that your competition doesn’t? Do you see them? They’re everywhere. That’s right, they are called people and if you don’t really know them, you’re just another company trying to survive.  Let Stuart Knight help you distinguish yourself in business by teaching your audience how to build powerful human relationships one powerful conversation at a time.  In our technological world companies are quickly forgetting the value of connecting with the people that drive their business.  In this hilarious and high energy presentation, Stuart Knight will show you how to positively influence others through meaningful human exchanges that can last a lifetime.  It’s time to bring some life to your business life.

Sylvia Plester-Silk

Energy Shifter, pioneer in energy healing techniques

Shift Your Energy to Shift your Results

What is this energy thing anyway?  Learn how to feel energy – yours and other people’s energy. Understand how your energy is impacted by others.  Learn practical techniques to manage yourself and shift your energy.  Now imagine how you could be an Energy Shifter for Your Events. We’ve all be in those rooms that set-up is challenging if not impossible or something goes wrong and participants are impacted. You can overcome these challenges using Energy Techniques to manage participants’ experience.

Eric Termuende

Co-Founder of NoW Innovations and Author of Rethink Work

The Evolution of the Workplace

In a world that is moving faster than we’ve ever experienced, how are we considering the Future of Work, while still balancing more traditional best practices to not only attract and retain talent, but build strong teams that are effective and efficient. With work being something more than a transactional 9-5 experience, understanding not just ‘what’ we do, but ‘how’, ‘why’, and ‘who with’ has never been more important. In this session, Eric will talk about the evolution of work and dive into specifics about what each delegate can do to build a meaningful and impactful workplace in an ever-noisy world.

Tuesday Morning: Wayne Lee

Corporate Hypnotist & Performance Coach on Positive Programming

Set Your GPS for Success through mindfulness – An Interactive Keynote

These days, if you want to get someplace fast, with no wrong turns, you just program your car’s GPS and follow the commands. You choose a destination, then your GPS calculates the route from where you are to where you want to go and then it guides you to get there. Your brain works the exact same way: choose where you want to go and your subconscious takes over from there. Trouble is… your subconscious is also a storage area for habits and beliefs that either keep you on track or throw you off course. If you don’t program it for success, you’ll never reach your destination. Wayne Lee helps you access and harness the power of your GPS for optimal performance at work and at home. This presentation opens your mind to melt away stress and negative interference. This presentation helps reveal what’s possible when you program your GPS for success.  Deeply engaging, always down-to-earth, he delivers life-changing content and an exhilarating, one-of-a kind experience.

Closing Keynote: Will Gadd

Canadian National Sport-Climbing and Paragliding Champion

Risky Business: Balancing Risk & Reward

Will speaks on the topics he lives daily: Resiliency, seizing opportunity, risk and reward, high performance outcomes and success in hazardous environments. His always entertaining presentations are based on his successful career as an athlete, director, author, and dad.  He goes deeper into questions about the value of adventure, why not taking risks is a much bigger hazard than taking them, and how to recognize the “unknown unknowns” that often trip us up professionally. Will will demonstrates how to overcome obstacles, face danger, and be ready for anything that comes your way – whether it be in business, work, or life – not just on a frozen waterfall. You’ll leave this session ready to take on more risk, and live your life with more passion!

The Program

The Canadian Innovation Conference Program committee has developed a program, filled with outstanding education for all attendees.


Networking Events

There is something for everyone in Niagara Falls!

Sunday, November 19th

10:00am – 12:00pm Community Service Event (additional registration fee required)

We are delighted to announce that for this year’s PCMA Canada East Chapter CIC17’s Community Service Event, we are partnering with the Boys & Girls Club of Niagara! Their mission is to provide a safe, supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships and develop confidence and skills for life.In an effort to give back to the Niagara community, we will be building Welcome Kits for this very deserving organization. We are asking for your help in making this event a success. Specifically, donations of hygiene products large or small would greatly be appreciated.

3:00pm – 4:00pm New Member and First Time Attendee Reception Sponsored by Hilton Worldwide

6:00pm – 8:30pm  Welcome Reception & Networking event Sponsored by Tourism Partnership of Niagara and Canadian Niagara Hotels 

Monday, November 20th

6:30am – 7:30am  Fun Run in support of the PCMA Education Foundation (additional registration fee required)

12:15pm – 2:30pm  Awards Luncheon and PCMA Canada East Chapter Annual General Meeting Sponsored by the Meet in Alberta Team

5:00pm – 6:00pm  Tweet-Up Reception  Sponsored by Ottawa Tourism

Tuesday, November 21st

12:15pm – 2:00pm  Networking Lunch Sponsored by Business Events Victoria and Victoria Conference Centre

7:00pm – late  Closing Party Sponsored by Niagara Falls Business Events

Think you’ve seen everything Niagara Falls has to offer? Think again!

Niagara Falls Business Events, Fallsview Casino Resort and their many destination partners have created an exciting Closing Party especially with you in mind. This party is not only a great way to celebrate the end of CIC17 with new and lasting friends, it’s also your chance to truly experience what makes Niagara Falls one of Canada’s most exciting entertainment destinations. Plan to be impressed!

Tuesday, November 21, at 7:00pm
Fallsview Casino Resort

Get in the Zone at CIC17

Experience a unique spotlight on technology right on the show floor

With experts available to demonstrate practical tech solutions through hands-on experiences, you’ll walk away empowered and savvy. The Tech team have their fingers on the pulse of the latest tech trends and can discuss solutions for productivity, unique business needs, social media, marketing, practical software, event technology or an array of other interests.

Sponsored By


Join Saskatoon in the Wellness Zone and explore methods to become a more present, healthier (and happier) you!

Sponsored By

Engage with your peers in an energizing, stress-free environment full of opportunities for play and fun.  

Recent studies in Neuroscience have proven that including time for play boosts productivity, learning retention, creativity, and helps builds relationships faster and stronger.

With giant nostalgia games, musical instruments and just plain foolishness playtime takes the spotlight at the CIC Play Zone!​

Sponsored By


Be ready for your close up!

At this year’s CIC17, you will have the opportunity to have your head shot professionally done. For some tips on how to prepare please click here. A professional make-up artist will be onsite for touch-ups.

HeadShot Salon brought to you by

Photography provided by

Niagara Falls

We are looking forward to welcoming you to Niagara Falls, Ontario

For more information please visit the Niagara Falls Business Events website

Hotel Information

Marvel at breathtaking views of Horseshoe Falls and the American Falls. Located on Falls Avenue Resort, North America’s largest hotel and entertainment complex, our destination hotel is in the heart of the city’s top tourism district, surrounded by iconic attractions.

Soak up vistas from our rooftop pool, or workout at Sheraton Fitness before relaxing at Christienne Fallsview Spa. For group fun, head to Casino Niagara and Fallsview Indoor Waterpark. Or savor sights and flavors at Fallsview Grand Buffet and Windows restaurants.

Gather in one of our 670 guest rooms and suites, where floor-to-ceiling windows overlook either the falls or the city—most rooms feature a balcony. High Speed Internet Access and an 37-inch LED TV unite with our Sheraton Signature Sleep Experience for a comfortable stay.

Conference Room Rate: $125 for a City View or $145 for a Fallsview

In an effort to support our host hotel and demonstrate effective practices in room block management, the PCMA Canada East Chapter’s Board of Directors is supporting the following policy:

  • Attendees that have booked a hotel room outside the official CIC housing block will be charged an additional $200 CAD administration fee. Exceptions will be made for members who are local or sharing a room with another hotel guest.
  • The deadline to book a hotel room is Tuesday, October 24, 2017.
  • Please note, that any hotel room cancellations will require 72 hours notice without penalty.

Travel Information

The Canadian Innovation Conference has partnered with various transportation companies for the upcoming Conference.

Air Transportation – Air Canada

Air Canada is pleased to announce that they are offering Planners a 20% discount fare to Toronto. To receive discount rates through Air Canada please make sure to use the promotion code 4CQNBGG1 when booking your flight.  To book a flight with your promotion code, visit  and enter your promotion code in the search panel. Note: No discount will apply to Tango and Executive Class lowest bookings. For any attendee’s travelling from Montreal, the code is also valid to Toronto Billy Bishop YTZ (Island Airport)


Air Canada is pleased to announce that they are offering Suppliers a 10% discount fare to Toronto. To receive discount rates through Air Canada please make sure to use the promotion code ZY7TFRM1 when booking your flight.  To book a flight with your promotion code, visit  and enter your promotion code in the search panel. Note: No discount will apply to Tango and Executive Class lowest bookings. For any attendee’s travelling from Montreal, the code is also valid to Toronto Billy Bishop YTZ (Island Airport)

Air Transportation – WestJet

WestJet is happy to confirm that they are able to offer 10% off Econo and 15% off Plus base fares* for travel between Toronto or Hamilton and anywhere WestJet flies in North America. To take advantage of this offer, you will need the discount code: 8O9NQQ6. If you have questions about how to complete a booking with your discount codes, please check out our frequently asked questions. You can change or cancel reservations within 24 hours of booking at no charge. Further changes or cancellations can be made up to 2 hours prior to the flight; please note additional fees or charges may apply for each guest depending on fare class booked and differences in fare. Check out our service fees page for more information.

Air Transportation – Porter

Porter Airlines is proud to offer a 20% discount for PLANNERS on available base fares (with the exception of the lowest class fare during a public seat sale) for travel to and from PCMA’s Canadian Innovation Conference. Please book online at or through your travel agent using promo code “CIC017”.

Porter Airlines is proud to offer a 10% discount for SUPPLIERS on available base fares (with the exception of the lowest class fare during a public seat sale) for travel to and from PCMA’s Canadian Innovation Conference. Please book online at or through your travel agent using promo code “CICS17”.

The promo code is intended for use by conference attendees and organizers and is not meant for distribution outside of authorized channels. Porter’s fare rules and conditions apply. For any questions regarding Porter’s services or any pre-travel concerns, contact us at 1-888-619-8622.

Train Transportation – Via Rail

Online booking tips >> >> You have to log in to your profile, or create one prior to booking. On the Passenger information screen, select “Convention fare” from the “Discount Type” drop-down menu, and enter the discount code for your convention or event in the “Discount code” field. This code has been given to you by the conference organizer. The conference fare will be shown on the next page. Delegates can also book over the phone at 1-888-VIA-RAIL and mention discount code 13599.

Ground Transportation – Niagara AirBus

In your internet browser, simply go to

Please have the following ready:

  • Dates of travel
  • Airline and Flight number information—we require the Airline and flight number of the flight that arrives/departs
  • Name of the Hotel you are staying at in Niagara
  • Valid Credit card number and expiry date and CVV security code to at least guarantee the reservation.

In order to receive your special pricing, on the first page, make your choice in the service type called Airport Service  Choose “shuttle shared ride”  or “  Exclusive Private Car” Choose your origin and destination and click on One way or round  trip , then enter your conference code (449) and click on “book now” . Pricing for this choice will automatically be discounted, based on the code you are using. Should anyone require further assistance with the on-line system, they should contact our Support Desk at  or call our reservations agents at 905-374-8111.

Why Sponsor?

  • Network and market your products and services to an audience of more than 400 participants including meeting planners, association executives, sales and marketing representatives, professional speakers and tourism representatives
  • Increase company visibility through promotional material and contacts
  • Support the advancement of knowledge in the meetings industry
  • Align your organization with will become Canada’s premier meetings industry conference

Demonstrate your support of the meetings & convention industry – become a Canada East Chapter and Canadian Innovation Conference Sponsor.


Should you have questions regarding sponsorship, do not hesitate to contact our sponsorship team:

Andrea Wagner, CMP
Chapter Sponsorship Director
Tel: 613-796-0979 | Email:

Marie-Louise Doyle
Sponsorship Co-Chair
Tel: 613-818-8854 | Email:

Lynn Chiasson
Sponsorship Co-Chair
Tel: 1-888-679-4000 x 4039 | Email:

Marie Lou Coupal, CMP
Treasurer, PCMA Canada East Chapter
Tel: 514-287-9898 x 225 | Email:

Chuck E. Schouwerwou, CMP, CMM
Past President, PCMA Canada East Chapter and Sponsorship Committee Member
Tel: 613-720-7211 | Email:

PCMA Canada East Chapter Secretariat
6 Lansing Square, Suite 214
Toronto, ON M2J 1T5
Tel: 416-595-9615 | Email:

ST. JOHN’S 2016

Our chapter’s annual Innovation conference is true to its name! Each year, the committee sets out to think outside the box when creating the next experience. We envisioned a wholesome conference, one that engaged the mind, body and soul and invigorated you to go far, far out. With this goal in mind, the PCMA Canada East CIC 2016 experience was designed to deliver a highly educational program coupled with innovative learning zones, space to get in touch with your playful side, and a wellness feature that provided much-needed relaxation.

The easygoing, welcoming and warm hospitality of St. John’s, Newfoundland influenced the vibe of the conference: it shone through the smiles of our 275 participants, who were open to play and learn.

The closing event was memorable and if you didn’t kiss the cod, you missed something. When the lights went down, the street lit up, and the closing party began! Attendees got their fix of fish n’ chips and a Scuff and Swally with Alan Doyle and the Beautiful Gypsies featuring Kendel Carson (John Prine, Spirit of the West,The Paperboys and Elvis Costello), Cory Tetford (Crush), Todd Lumley (Hawksley Workman), Shehab Illyas (MIR) and Kris MacFarlane (GreatBig Sea). No night on George Street is complete without kissing the cod, a tradition that welcomes visitors to the island. The culture, entertainment, and nightlife helped make it an unforgettable night!

Thank you Destination St. John’s and Newfoundland & Labrador Tourism for hosting one memorable PCMA Canada East CIC!

Get a taste of PCMA Canada East CIC—here is a 3-minute 40-second recap! But like they say, YOU had to be there to experience it for yourself.


Over 400 attendees came to Toronto Nov. 22-24, 2015 for innovative, engaging Canadian-focused education that would help to transform and elevated the way planners design meetings and events.


Montreal is a city whose passion, joie de vivre and rich cultural heritage are legendary. Montrealers greeted visitors and showed off their city’s charms, and were given a very warm welcome.

Rebecca SchingelCanadian Innovation Conference