In 2017 We Come Full Circle

PCMA Canada East’s Canadian Innovation Conference will be celebrating its 5th year in Niagara Falls,
right where it started. Make sure to mark the dates: November 19-21, 2017

About the Canadian Innovation Conference

The PCMA CIC, powered by the PCMA Canada East Chapter, is designed to meet the needs of meeting and event professionals and suppliers whose organizations are engaged in providing services related to the conduct and operation of meetings, conventions, seminars, exhibits and trade shows.

Experience the high caliber of educational content that PCMA is renowned for in an environment customized to the Canadian market. You can earn up to 12 Clock Hours of Continuing Education and expand your peer network as you invest your time in attending this 2 1/2 day conference.

Here is why you should attend:

  • Receive innovative and superior Canadian-focused education
  • Earn CEU credits toward your designation
  • Connect with Canadian industry decision-makers
  • Learn about the latest technology trends to increase efficiency and productivity within your organization
  • Create lasting connections in a smaller, more intimate environment


Future Sites:

  • November 18-20, 2018 – Fairmont Empress Hotel and the Victoria Conference Centre, Victoria, BC
  • November 17-19, 2019 – Quebec City Convention Centre and the Hilton Québec, Quebec City, PQ
  • November 22-24, 2020 – Shaw Conference Centre, the Westin Edmonton and the Chateau Lacombe Hotel, Edmonton, Alberta
  • November 21-23, 2021 – Scotiabank Convention Centre, the Marriott on the Falls and the Marriott Fallsview, Niagara Falls, Ontario

Who should attend?

More than 400 meeting and event professionals from across Canada, among them

  • Canadian Association Professionals and Association Professionals that do business in Canada – executives, event managers, marketing experts
  • Canadian Corporate Planners and Corporate Planners that do business in Canada
  • Event Suppliers who work with a Canadian market

To receive email updates about the conference: contact

201​7 Registration Fees

Conference Fee Category Early Bird

(before September 8, 2017 11:59pm)

Regular Fee

(after September 9, 201​7 midnight)

Professional Planner Member $175 $325
Professional Planner Non-member* $515 $​665
Supplier Member $325 $475
Supplier Non-member* $825 $​975
Faculty $175 $175
Student Member/Non-Member $175 $175
Community Service Event

Fun Run





Full Spouse/Partner ++ $275 $275
Sunday Opening Reception –additional tickets $80 $80
Tuesday Banquet –additional tickets $100 $100


*SPECIAL: the Non-member 201​7 Conference Rates include a 1-year PCMA membership for First-time Members only.

++A Full Spouse/Partner Registration includes a ticket to the Welcome Reception, Closing Party and 2 Lunches. Does not include any educational sessions including the Keynote Presentations

All fees are in Canadian Dollars and subject to 1​3% HST

Should you have any questions please contact

Online Registration is Sponsored By:

201​7 Supplier Pick Up Challenge


Are you up for the Challenge? Looking for an innovative way to connect with clients?

Invite them to be your guest at an outstanding experiential conference where they can receive CEU credits for participating in a variety of interactive educational sessions!

We are inviting you to participate in the 2017 Canadian Innovation Conference Supplier Challenge.

How to participate:

1) Indicate your interest in inviting planners to attend the 2017 Canadian Innovation Conference by contacting the Canada East Chapter Secretariat

2) You will receive an email with a discount code to provide to planners you wish to invite for them to use when registering (this code will help us track your involvement)

3) You can also find planners that have expressed an interest by contacting the Chapter Secretariat

What do you get?

For every client you register for the CIC conference, your name will be entered into a draw.

  1. If you sponsor a planner’s registration, you will receive 1 ballot per planner
  2. If you sponsor a planner’s registration AND accommodation, you will receive 2 ballots per planner
  3. If you sponsor a planner’s registration, accommodation AND transportation, you will receive 3 ballots per planner

What’s the prize?

  1. All suppliers who participate in the Supplier Challenge will enjoy direct networking time with your sponsored planners during the Tuesday luncheon – we’ll assign reserved seating for you and those you sponsor.
  2. All suppliers who participate will be listed on the 2017 Canadian Innovation Conference website for all members to see along with a stage mention during the 2017 CIC Tuesday luncheon.
  3. The winner of the draw will receive additional recognition at the PCMA Canada East Chapter level during the 2018 calendar year. The winner’s logo will appear in every Chapter e-newsletter and will be posted on the PCMA Canada East Chapter website as the winner of the Supplier Challenge for the entire year.

Deadline: To be eligible for the draw, all planners must be registered by October 27, 2017

The challenge is on!  The winner will be announced during the Tuesday Luncheon at the conference.


If you are interested in attending the PCMA Canada East Chapter’s 2017 Canadian Innovation Conference and were hoping to be invited by a supplier, please submit your name to the Canada East Chapter Secretariat.

All suppliers interested in hosting a planner will have access to this list; however, signing up to this list is not a guarantee that you will be invited.

The deadline that suppliers will have to register planners is October 27, 2017. If a supplier has not selected your name, we will honour the early bird rate to you for a maximum of 5 business days after this deadline (November 3, 2017) should you wish to register on your own.

If you have any questions please do not hesitate to contact the chapter secretariat at

The EmCee: Danny Hooper

Danny Hooper is enjoying a remarkable ride. Born in Edmonton and raised on a cattle ranch near the tiny hamlet of Tomahawk, Alberta, Danny knew at an early age that his passion was in the entertainment world. In the decades since, he has parlayed his unique personality and off-beat sense of humour into an award-winning career and thousands of on-stage performances as a recording artist, motivational speaker, comedic emcee, and celebrity benefit auctioneer.

Opening Keynote: Dr. Brynn L. Winegard

Award-winning professor and expert in business-brain sciences

Engaging People, The Brain Science Secrets of Persuasion & Influence: Proving the Value of Face-to-Face Meetings

Engaging people is all about understanding what really makes their brain tick–how their brain really functions toward being persuaded and influenced to like something or want to do something. Further, all of brain science leans toward the value of real-time, interpersonal, face-to-face interactions in order for persuasion mechanisms to really work–our cognitive and neural systems only fire fully and properly when we are in the presence of others, not when we simply hear their voice or see their image. Dr. Brynn L. Winegard will show audiences how to foster better engagement in themselves and others using persuasion and influence knowledge. She provides an overview on the neuroscience of persuasion, influence, engagement while sharing key takeaways from the best-in-class and frontier social cognitive neuroscience research.

Monday Keynote Showcase

Back by popular demand, join us in the morning general session where we offer you a taste of three awesome keynote presentations. Three great speakers each giving a mini version or taste, if you will, of what their full keynote sessions include. After the morning break, you will have the opportunity to choose one of the three that suits your needs and then following lunch you can choose a second speaker to deliver their full keynote for your edification and enjoyment.

Stuart Knight

Award winning entrepreneur, critically acclaimed author, and hit producer.

Four Conversations for Success

How do you feel when the guy behind the counter remembers your name? Why do people work hard for some managers and not others? Do your clients look forward to seeing you? What do you know about your customers that your competition doesn’t? Do you see them? They’re everywhere. That’s right, they are called people and if you don’t really know them, you’re just another company trying to survive.  Let Stuart Knight help you distinguish yourself in business by teaching your audience how to build powerful human relationships one powerful conversation at a time.  In our technological world companies are quickly forgetting the value of connecting with the people that drive their business.  In this hilarious and high energy presentation, Stuart Knight will show you how to positively influence others through meaningful human exchanges that can last a lifetime.  It’s time to bring some life to your business life.

Sylvia Plester-Silk

Energy Shifter, pioneer in energy healing techniques

Shift Your Energy to Shift your Results

What is this energy thing anyway?  Learn how to feel energy – yours and other people’s energy. Understand how your energy is impacted by others.  Learn practical techniques to manage yourself and shift your energy.  Now imagine how you could be an Energy Shifter for Your Events. We’ve all be in those rooms that set-up is challenging if not impossible or something goes wrong and participants are impacted. You can overcome these challenges using Energy Techniques to manage participants’ experience.

Eric Termuende

Co-Founder of NoW Innovations and Author of Rethink Work

The Evolution of the Workplace

In a world that is moving faster than we’ve ever experienced, how are we considering the Future of Work, while still balancing more traditional best practices to not only attract and retain talent, but build strong teams that are effective and efficient. With work being something more than a transactional 9-5 experience, understanding not just ‘what’ we do, but ‘how’, ‘why’, and ‘who with’ has never been more important. In this session, Eric will talk about the evolution of work and dive into specifics about what each delegate can do to build a meaningful and impactful workplace in an ever-noisy world.

Tuesday Morning: Wayne Lee

Corporate Hypnotist & Performance Coach on Positive Programming

Set Your GPS for Success through mindfulness – An Interactive Keynote

These days, if you want to get someplace fast, with no wrong turns, you just program your car’s GPS and follow the commands. You choose a destination, then your GPS calculates the route from where you are to where you want to go and then it guides you to get there. Your brain works the exact same way: choose where you want to go and your subconscious takes over from there. Trouble is… your subconscious is also a storage area for habits and beliefs that either keep you on track or throw you off course. If you don’t program it for success, you’ll never reach your destination. Wayne Lee helps you access and harness the power of your GPS for optimal performance at work and at home. This presentation opens your mind to melt away stress and negative interference. This presentation helps reveal what’s possible when you program your GPS for success.  Deeply engaging, always down-to-earth, he delivers life-changing content and an exhilarating, one-of-a kind experience.

Closing Keynote: Will Gadd

Canadian National Sport-Climbing and Paragliding Champion

Risky Business: Balancing Risk & Reward

Will speaks on the topics he lives daily: Resiliency, seizing opportunity, risk and reward, high performance outcomes and success in hazardous environments. His always entertaining presentations are based on his successful career as an athlete, director, author, and dad.  He goes deeper into questions about the value of adventure, why not taking risks is a much bigger hazard than taking them, and how to recognize the “unknown unknowns” that often trip us up professionally. Will will demonstrates how to overcome obstacles, face danger, and be ready for anything that comes your way – whether it be in business, work, or life – not just on a frozen waterfall. You’ll leave this session ready to take on more risk, and live your life with more passion!

The Program

The Canadian Innovation Conference Program committee has developed a program, filled with outstanding education for all attendees.


Networking Events

There is something for everyone in Niagara Falls!

Sunday, November 19th

10:00am – 12:00pm Community Service Event (additional registration fee required)

We are delighted to announce that for this year’s PCMA Canada East Chapter CIC17’s Community Service Event, we are partnering with the Boys & Girls Club of Niagara! Their mission is to provide a safe, supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships and develop confidence and skills for life.In an effort to give back to the Niagara community, we will be building Welcome Kits for this very deserving organization. We are asking for your help in making this event a success. Specifically, donations of hygiene products large or small would greatly be appreciated.

6:00pm – 8:30pm  Welcome Reception & Networking event Sponsored by Tourism Partnership of Niagara

Monday, November 20th

6:30am – 7:30am  Fun Run in support of the PCMA Education Foundation and the PCMA Canada East Chapter (additional registration fee required)

11:45am – 1:15pm  Awards Luncheon and PCMA Canada East Chapter Annual General Meeting Sponsored by Travel Alberta

5:00pm – 6:00pm  Tweet-Up Reception  Sponsored by Ottawa Tourism

Tuesday, November 21st

12:15pm – 2:00pm  Networking Lunch Sponsored by Business Events Victoria and Victoria Conference Centre

7:00pm – late  Closing Party Sponsored by Niagara Falls Business Events

Niagara’s Best Closing Party!

Tonight, we showcase the best that your host, Niagara Falls and our region have to offer. From world-class wineries, craft brewers and distillers to culinary experiences that highlight our local produce to entertainment and partners that help create lasting memories, NFBE, Fallsview Casino Niagara and our many partners have created a night with you in mind. Our Niagara Best Closing Party is a great way to not only celebrate the closing of CIC17 with new and lasting friends, but to get a taste of what Niagara Falls can offer. We look forward to seeing you at this night created in your honour. Plan to be impressed!

HeadShot Salon brought to you by:

Photography provided by: 

Hotel Information

Marvel at breathtaking views of Horseshoe Falls and the American Falls. Located on Falls Avenue Resort, North America’s largest hotel and entertainment complex, our destination hotel is in the heart of the city’s top tourism district, surrounded by iconic attractions.

Soak up vistas from our rooftop pool, or workout at Sheraton Fitness before relaxing at Christienne Fallsview Spa. For group fun, head to Casino Niagara and Fallsview Indoor Waterpark. Or savor sights and flavors at Fallsview Grand Buffet and Windows restaurants.

Gather in one of our 670 guest rooms and suites, where floor-to-ceiling windows overlook either the falls or the city—most rooms feature a balcony. High Speed Internet Access and an 37-inch LED TV unite with our Sheraton Signature Sleep Experience for a comfortable stay.

Conference Room Rate: $125 for a City View or $145 for a Fallsview

In an effort to support our host hotel and demonstrate effective practices in room block management, the PCMA Canada East Chapter’s Board of Directors is supporting the following policy:

  • Attendees that have booked a hotel room outside the official CIC housing block will be charged an additional $200 CAD administration fee. Exceptions will be made for members who are local or sharing a room with another hotel guest.
  • The deadline to book a hotel room is Tuesday, October 24, 2017.
  • Please note, that any hotel room cancellations will require 72 hours notice without penalty.

Travel Information

The Canadian Innovation Conference has partnered with various transportation companies for the upcoming Conference.

Air Transportation – Air Canada

Air Canada is pleased to announce that they are offering Planners a 20% discount fare to Toronto. To receive discount rates through Air Canada please make sure to use the promotion code 4CQNBGG1 when booking your flight.  To book a flight with your promotion code, visit  and enter your promotion code in the search panel. Note: No discount will apply to Tango and Executive Class lowest bookings. For any attendee’s travelling from Montreal, the code is also valid to Toronto Billy Bishop YTZ (Island Airport)


Air Canada is pleased to announce that they are offering Suppliers a 10% discount fare to Toronto. To receive discount rates through Air Canada please make sure to use the promotion code ZY7TFRM1 when booking your flight.  To book a flight with your promotion code, visit  and enter your promotion code in the search panel. Note: No discount will apply to Tango and Executive Class lowest bookings. For any attendee’s travelling from Montreal, the code is also valid to Toronto Billy Bishop YTZ (Island Airport)

Air Transportation – WestJet

WestJet is happy to confirm that they are able to offer 10% off Econo and 15% off Plus base fares* for travel between Toronto or Hamilton and anywhere WestJet flies in North America. To take advantage of this offer, you will need the discount code: 8O9NQQ6. If you have questions about how to complete a booking with your discount codes, please check out our frequently asked questions. You can change or cancel reservations within 24 hours of booking at no charge. Further changes or cancellations can be made up to 2 hours prior to the flight; please note additional fees or charges may apply for each guest depending on fare class booked and differences in fare. Check out our service fees page for more information.

Air Transportation – Porter

Porter Airlines is proud to offer a 20% discount for PLANNERS on available base fares (with the exception of the lowest class fare during a public seat sale) for travel to and from PCMA’s Canadian Innovation Conference. Please book online at or through your travel agent using promo code “CIC017”.

Porter Airlines is proud to offer a 10% discount for SUPPLIERS on available base fares (with the exception of the lowest class fare during a public seat sale) for travel to and from PCMA’s Canadian Innovation Conference. Please book online at or through your travel agent using promo code “CICS17”.

The promo code is intended for use by conference attendees and organizers and is not meant for distribution outside of authorized channels. Porter’s fare rules and conditions apply. For any questions regarding Porter’s services or any pre-travel concerns, contact us at 1-888-619-8622.

Train Transportation – Via Rail

Online booking tips >> >> You have to log in to your profile, or create one prior to booking. On the Passenger information screen, select “Convention fare” from the “Discount Type” drop-down menu, and enter the discount code for your convention or event in the “Discount code” field. This code has been given to you by the conference organizer. The conference fare will be shown on the next page. Delegates can also book over the phone at 1-888-VIA-RAIL and mention discount code 13599.

Ground Transportation – Niagara AirBus

In your internet browser, simply go to

Please have the following ready:

  • Dates of travel
  • Airline and Flight number information—we require the Airline and flight number of the flight that arrives/departs
  • Name of the Hotel you are staying at in Niagara
  • Valid Credit card number and expiry date and CVV security code to at least guarantee the reservation.

In order to receive your special pricing, on the first page, make your choice in the service type called Airport Service  Choose “shuttle shared ride”  or “  Exclusive Private Car” Choose your origin and destination and click on One way or round  trip , then enter your conference code (449) and click on “book now” . Pricing for this choice will automatically be discounted, based on the code you are using. Should anyone require further assistance with the on-line system, they should contact our Support Desk at  or call our reservations agents at 905-374-8111.

Niagara Falls

We are looking forward to welcoming you to Niagara Falls, Ontario

For more information please visit the Niagara Falls Business Events website

Why Sponsor?

  • Network and market your products and services to an audience of more than 400 participants including meeting planners, association executives, sales and marketing representatives, professional speakers and tourism representatives
  • Increase company visibility through promotional material and contacts
  • Support the advancement of knowledge in the meetings industry
  • Align your organization with will become Canada’s premier meetings industry conference

Demonstrate your support of the meetings & convention industry – become a Canada East Chapter and Canadian Innovation Conference Sponsor.


Should you have questions regarding sponsorship, do not hesitate to contact our sponsorship team:

Andrea Wagner, CMP
Chapter Sponsorship Director
Tel: 613-796-0979 | Email:

Marie-Louise Doyle
Sponsorship Co-Chair
Tel: 613-818-8854 | Email:

Lynn Chiasson
Sponsorship Co-Chair
Tel: 1-888-679-4000 x 4039 | Email:

Marie Lou Coupal, CMP
Treasurer, PCMA Canada East Chapter
Tel: 514-287-9898 x 225 | Email:

Chuck E. Schouwerwou, CMP, CMM
Past President, PCMA Canada East Chapter and Sponsorship Committee Member
Tel: 613-720-7211 | Email:

PCMA Canada East Chapter Secretariat
6 Lansing Square, Suite 214
Toronto, ON M2J 1T5
Tel: 416-595-9615 | Email:

Silent Auction

Prizes will be listed in October 2017

For information about donating prizes for the Silent Auction please contact Mary-Frances Gingras, CMP or Susan Saganski

Tech Kiosks

We are calling on technology suppliers to seize the opportunity to connect with event planners who are looking for new and innovative technology to make their events shine! As suppliers, face to face encounters always lead to meaningful conversations that can turn into leads, opportunities and then converted sales! On top of that, you’ll have the opportunity to meet newbies, junior and senior planners.

CIC brings together suppliers and planners to learn about innovative trends and educational content regarding the events industry. 2017 marks the 5th anniversary of this conference that brings planners from all over Canada.

There are so many shows out there, why join us in Niagara Falls in 2017?

Because! We are not offering a trade show made up of rows and rows of trade booths.  We are offering up to 12 spaces for technology experts to meet with our delegates and educate them on the technology that you can bring to their organization as their supplier of choice; for a $2000 registration fee (plus applicable taxes), you will have access to future clients.

What are the benefits?

Meeting decision makers and high level influencers that you want to meet with during the 2.5 days CIC conference.

Seizing the opportunity to have meaningful conversations with your target demographic; who are subject matter experts in the field of project management and event production.

Limited to only 12 technology kiosks, you will have the opportunity to engage in one on one meaningful conversation with your future clients.


Should you have questions regarding tech kiosks, do not hesitate to contact our team:

Marie-Louise Doyle
Sponsorship Co-Chair
Tel: 613-818-8854 | Email:

PCMA Canada East Chapter Secretariat
6 Lansing Square, Suite 214
Toronto, ON M2J 1T5
Tel: 416-595-9615 | Email:

ST. JOHN’S 2016

Our chapter’s annual Innovation conference is true to its name! Each year, the committee sets out to think outside the box when creating the next experience. We envisioned a wholesome conference, one that engaged the mind, body and soul and invigorated you to go far, far out. With this goal in mind, the PCMA Canada East CIC 2016 experience was designed to deliver a highly educational program coupled with innovative learning zones, space to get in touch with your playful side, and a wellness feature that provided much-needed relaxation.

The easygoing, welcoming and warm hospitality of St. John’s, Newfoundland influenced the vibe of the conference: it shone through the smiles of our 275 participants, who were open to play and learn.

The closing event was memorable and if you didn’t kiss the cod, you missed something. When the lights went down, the street lit up, and the closing party began! Attendees got their fix of fish n’ chips and a Scuff and Swally with Alan Doyle and the Beautiful Gypsies featuring Kendel Carson (John Prine, Spirit of the West,The Paperboys and Elvis Costello), Cory Tetford (Crush), Todd Lumley (Hawksley Workman), Shehab Illyas (MIR) and Kris MacFarlane (GreatBig Sea). No night on George Street is complete without kissing the cod, a tradition that welcomes visitors to the island. The culture, entertainment, and nightlife helped make it an unforgettable night!

Thank you Destination St. John’s and Newfoundland & Labrador Tourism for hosting one memorable PCMA Canada East CIC!

Get a taste of PCMA Canada East CIC—here is a 3-minute 40-second recap! But like they say, YOU had to be there to experience it for yourself.


Over 400 attendees came to Toronto Nov. 22-24, 2015 for innovative, engaging Canadian-focused education that would help to transform and elevated the way planners design meetings and events.


Montreal is a city whose passion, joie de vivre and rich cultural heritage are legendary. Montrealers greeted visitors and showed off their city’s charms, and were given a very warm welcome.

Rebecca SchingelCanadian Innovation Conference