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Chapter Workshop: Dream Big to Transform the Image of a City (Toronto)

February 21 @ 8:00 am - 5:00 pm EST

Speaker: Guy Laflamme

Guy Laflamme specializes in the creation, production and marketing of cultural, recreational and tourism products, with 25 years’ experience in the field.

He is Executive Director of the Ottawa 2017 Bureau, a not-for-profit organization responsible for the planning and production of Canada’s 150th celebrations in Canada’s Capital. Leading a multidisciplinary team, Mr. Laflamme will be the Executive producer of a 40 million dollars year-long celebration, generating a potential direct consumer spending of more than 300 Million dollars and over 11 million participants. The program is composed of a variety of performing arts, sporting, social and large-scale events as well as legacy projects generating a lasting impact on the Ottawa region. Highlights include the Red Bull Crashed Ice, the Stanley Cup 125th anniversary tribute, the Juno Awards, Kontinuum (a world-first underground multimedia production), La Machine (Monumental street theater), Inspiration Village, Canada’s Table, Grey Cup and the Canadian Videogame Awards.

Prior to Ottawa 2017, as Director General, Capital Experience, Department of Canadian Heritage, Guy Laflamme was responsible for the planning, development and implementation of commemorations and monuments, public art, visitor services, interpretation, educational programs and all special events and festivals (such as Winterlude, Canada Day, Christmas Lights Across Canada and the Sound and Light Show on Parliament Hill) within Canada’s Capital region.

From 2001 to September 2013 he was Senior Vice-President with the National Capital Commission being responsible for a variety of programs and functions over the years including: all Public Programs (Major Events, Visitor Services, Interpretation, Commemorations, Public Art, …), Official Residences, Communications, Marketing, and Broadcasting services. From 1996 to 2001, he was director of Marketing, Communications and Customer Service at the Casino Lac-Leamy, a high-end entertainment complex with annual revenues of over $100 million.

Mr. Laflamme has coordinated the development of numerous large-scale events and festivals such as the Olympic Torch relay celebration on Parliament Hill, Canada’s Capital 150th anniversary celebrations and Harmony 2000, a show televised on January 1st 2000 and seen by over one Billion people. Mr. Laflamme has also been the Executive Producer of Canada Day ceremonies in Ottawa, a show attended by over 200 000 people and broadcast to over 10 million. He acted as Chair of the JUNO host committee in 2003, 2012 and 2017, of the Genie Awards host committee in 2009 and was Chair of the Federal Cultural Partners committee. With expertise in large-scale multimedia productions he coordinated the creation of the Sound and Light shows: Mosaika, Ukiuk, Kontinuum and Miwate (Chaudière Falls) as well as the conception of a one square kilometer spectacle for the opening ceremonies of Winterlude from 2009 to 2012.  Guy has attended festivals and events in over 25 different countries, providing a global perspective on best practices in the industry.

In 2007, Guy Laflamme received the University of Ottawa President’s Award. The same year, Radio-Canada and LeDroit also named him “Personality of the Year” in the social community category, for the creation of Making Niger Our Business, a humanitarian project produced in West Africa with business students.  In September 2005 the Telfer School of Management honored him with the Trudeau Medal, their most prestigious annual recognition award. In April 2004, he was voted Marketing Communications Personality of the Year, by Association Marketing of Montreal. He was also selected as tourism personality of the year for Ottawa in 2002 and for the Outaouais region in 2000.

Guy Laflamme was a professor of business strategy and marketing with the University of Ottawa’s undergraduate program and Executive MBA program for 25 years. He was also teaching abroad at the University of Bucharest in Romania from 2007 to 2015 and was an instructor at the University of Nevada and Université du Québec in Outaouais.

Guy Laflamme holds a master’s degree in business administration from the University of Ottawa, as well as a graduate diploma in commerce, administration and finance from the “École supérieure de commerce de Grenoble”. He also has a diploma in broadcasting from the École des animateurs de radio-television in Québec, and diplomas in pedagogy from “Université Laval” and Geology from the University of Ottawa.

Guy Laflamme was the 2016 Chair of the World Board of the International Festival and Events Association and sits on the Ottawa Tourism Development Council.


February 21
8:00 am - 5:00 pm
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Khadijah JamalChapter Workshop: Dream Big to Transform the Image of a City (Toronto)